Hello everyone! We're down to the last two emails in this series, called 12 Tips for Christmas, Marketing Edition.
These tips can be applied to your businesses, especially this Christmas Shopping Season.
I go to TIP#9: LAUNCH LIMITED EDITION PRODUCTS.
TIP #9: LAUNCH LIMITED EDITION PRODUCTS.
On top of your discounts, bundles, and freebies, if you have the resources, why not launch a limited edition product? Christmas is basically the best season to sell anything, and a limited edition, exclusive product for your patrons is not a bad idea!
Classic examples are the coffee shop planners which you can only get for a couple of months, limited edition make-up products, and even food (like Christmas drinks, Christmas cookies, etc.).
Loyal customers love feeling “exclusive”, so many of them would spend extra on limited edition items just because of the good feeling of ownership or experience (and of course that post on Instagram).
Which leads us to the next tip.
TIP #10: SELL IG-WORTHY PRODUCTS.
If we’re going to invest on something, might as well maximize its reach, right? Make people see your product even outside the perimeters of your store.
It’s by encouraging the customers to post about it on Instagram or on social media. But of course it must be shareable. It must look good on their IG feed, and it must look like their friends will be interested at.
Wishing you beautiful Christmas content this year!
Let's do your Digital Marketing Blueprint for 2020!
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