Hello everyone! This is email #3 of a special e-mail (and video, if you prefer this on Facebook or LinkedIn. Coming soon!) series, called 12 Tips for Christmas, Marketing Edition.
These tips can be applied to your businesses, especially this Christmas Shopping Season.
TIP #7: FOCUS ON 1 ELEMENT IN YOUR ADS.
It’s easy to get carried away and put all that you want in your ad—headline, product photos, price, where to buy, freebies, endorser, testimonial, and sometimes even your favorite inspirational quote. But this is a bad practice!
Remember that people today have less attention span than ever, and with all the distractions around us (notifications, online ads everywhere), if you don’t deliver your message in 3 seconds, then you’ll just be scrolled over. So your ad should be straight to the point, highlighting only one element—the thing you want people to remember. Is it your promo? Your new website? Your new product?
"Make them remember one thing and you’ll get higher chances of recall."
TIP #8: USE CHRISTMAS THEMES FOR SOCIAL MEDIA.
With everyone talking about Christmas, it’s good for your social media presence to join the hype. It’s the same principle whenever there’s a national or international holiday (like Mothers’ Day), or Manny Pacquiao wins a fight. All brands would create posts about it.
Because it’s an algorithm play as well—if you put out content that’s related to what’s trending, then your visibility and possibly engagement, will be higher.
Wishing you beautiful Christmas content this year!
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