Hello everyone! This is email #3 of a special e-mail (and video, if you prefer this on Facebook or LinkedIn. Coming soon!) series, called 12 Tips for Christmas, Marketing Edition.
These tips can be applied to your businesses, especially this Christmas Shopping Season. I go to TIP#3: HAVE BULK DISCOUNTS FOR GIFT SHOPPING.
TIP #3: HAVE BULK DISCOUNTS FOR GIFT SHOPPING.
Christmas shopping is the perfect time to attract bulk purchases. Position your products or service as a gift so customers will be encouraged to buy in bulk, and of course give attractive discounts. Example: Your product is originally 500 pesos, but only 399 each (see what I did there?
That's from our Tip #2 in the last email), if you buy 10 or more. Your ad can say "Save P1000", because they really will if they buy at least 10.
And with this strategy, Tip #4 can be the icing on the cake:
TIP #4: HAVE EXCLUSIVE CHRISTMAS PACKAGING OR EXTRA SERVICES.
Customers love it when you do their job for them (Anyone, really). So why not do their Christmas wrapping for them? Or, they don't need to wrap it because your packaging is already Christmas-themed, with a sticker card and a ribbon. Or, you can even deliver it to them for free if they buy in bulk.
You will make them skip the traffic from Christmas rush, save time from wrapping gifts, and even save money from the bulk discount. Who wouldn't love that?
Now work on your Christmas discounts, packaging and extra services today!
PS: If you think you need one-on-one marketing mentoring session to prepare you for the Christmas rush, let me know! I'll be accepting a few.
Email me at firstname.lastname@example.org (or just reply to this email).