Hey! How are you? I've been blessed to serve some authors and small businesses the past 6 months of 2019, and I thought I'd share with you my key learnings in my recent successes (and failures!).
These are random realisations, but it's still marketing related. Well, you know me. HAHA!
Lesson #1: Social Media engagement doesn't always mean sales.
Recently, I was tasked to manage a Facebook page for a B2B services company. So I applied all that I know in gathering engagement. Sadly, I'm not too successful on that part. After 3 weeks of running the page, despite some ads, I'm only getting an average of 3-10 engagements. Sad, right?
But then I noticed that the page inbox was phenomenal. We were getting 10-15 inquiries in our inbox everyday. Not too much for some, but for a start up, this is not bad at all! Then I realized, this page might not look engaging, but the audience would rather send a PM asking about our services rather than react with a heart or a wow emoji. So, is this better? Is this a better way of measuring our page's success? I say yes!
Lesson # 2: Be Your customer's customer.
It's our customers who should be spending money on us, right? Yes. BUT we should also be spending money on them. It's not a one way deal. Investing on our clients can mean buying snacks for them during meetings, giving them little souvenirs when we go out of town, or being their customer as well. Whatever they're selling, buy one for yourself. Use it and appreciate it. I have a client who offers business accounting services, and of course I had to get them as my accountant as well. Win-win!
In a B2C setup, you can sacrifice some profit by giving them rebates, discounts, or freebies. You can also organize free events that they will enjoy, or give them VIP treatments whenever possible.
Lesson #3: Let it go.
No matter how much I work hard, there will always be people I cannot please. This is a reality in life and in business. I recently had a client that I know wasn't happy with my service anymore. I'm just not who he needs. After much discernment, I decided to let him know that I'm willing to cut our contract short so he could find another service provider more suitable for his needs.
This doesn't always happen, so I felt really bad because I questioned my skills. I questioned my business. But at the same time, I also felt relieved. I felt relieved that I didn't have to be pressured to do things outside my core, and I didn't have to force myself to work with a client whom I know is no longer happy with me. (Yes, like a breakup. haha) Peace of mind is much more valuable than money.
How about you? I'd like to hear what's new in your business, or if there's any progress you've hit in your marketing. Let me know. You can email me at firstname.lastname@example.org.
PS: If you've been writing a book, or wanting to write a book (because I meet these types of people all the time, so you're probably one of them), I, along with the BEST (as in multiple bestseller title holders) authors in the country are conducting a Book Writing & Marketing seminar soon. Go to bit.ly/bestsellersblueprint NOW!