What is a Personal Brand?
Personal branding is knowing the image you want to portray, the message you want to deliver, and communicating it in the best way possible. It may sound simple, but it really is challenging to execute. A personal brand is not something you communicate today, and then change next week. A brand can stick to people’s minds for a long time, thus it is very crucial that you are 100% genuine with your message and the audience you will talk to.
Why is it important?
We respond more to people whom we can relate to, or are related to us like our friends, family, or people we admire. A positive encounter with a person is key for us to be able to relate ourselves with someone. But what if you’re a “nobody”? You’re technically unknown. You’re not friends with a lot of people? How can you get a message across?
That’s where Personal Branding comes in.
Establishing a personality that people can resonate with is the key to spread a message across. And when your audience can relate to your personality, and feel a positive impression with you, they will listen to you, and that’s when you are able to deliver a message successfully. Or better yet, that’s when you start to have influence.
Excerpt from "4 STEPS TO A POWERFUL PERSONAL BRAND" Ebook
Available at https://www.opportunisticmarketing.com/shop