To be honest, I’ve seen people sell themselves too much on social media. This is applicable to freelancers, authors, speakers, and consultants. There’s a proper way to market yourself without being annoying. (Yes, there will always be people who will be annoyed, but we’re not about people pleasing here.)
There is one intangible factor that I think is very important, but I can’t discuss this in detail because I’m not an expert on it.
I’ve seen people execute a seemingly perfect marketing formula, but for some reason, the brand doesn’t fly. This can be very frustrating. And when I start analyzing their platform, I could see why. They’re not likeable.
So that’s it? If you don’t have the right personality, then just forget about it? I think likeability has a direct relationship with sincerity.
People are very smart nowadays. They can smell desperation even through their laptop and mobile screens. They know when you’re only doing it for the money, and not really to help. Yes, we need to earn! But your branding and product has to be strategically done so it can help first before asking for money.
In Gray Vaynerchuk’s Jab, Jab, Jab, Right Hook book, he shares the secret to winning the hearts of your target market.
What you do is you build your relationship with them first with amazing and relevant content. It means you have to give them value first! Show them how you can help them first.
You see, it’s not about you. It’s not about your product. It’s about your message. It’s about how you can help. My theory is, a person or a brand might have low likeability factor because they’re making it all about them.
It’s always their faces that are seen in the posts, posters, and videos. It’s as if they are saying, “Hey, look at me! I’m awesome!”
Never forget that it’s not just about you. Don’t focus on how you can be famous. Focus on how you can spread your message to the right people, and how you can help them more.